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The Ultimate Graphic Designer Challenge

This test is designed to evaluate your skills in various aspects of graphic design, including design layout, typography, color selections, adherence to brand guidelines, and video/animation skills. Please read the instructions for each section carefully and complete the tasks to the best of your ability.

ATTEMPT ANY 3 TESTS OUT OF 4 // SUBMIT THE TEST WITHIN 2 DAYS OF RECEIVING // READ THE DETAILS BEFORE ATTEMPTING // SUBMIT THE TEST AT HELLO@STICKYINDIA.COM

TEST 1

SKILL - TYPOGRAPHY

 

Design a book cover for an advertising book titled “Madvertising: The Hilarious World of Ad Fails”

 

Requirements:

  • The title "Madvertising: The Hilarious World of Ad Fails" should be the focal point.

  • Choose appropriate typefaces that convey the advertising/marketing genre.

  • Incorporate secondary typography for the author's name and a short tagline.

  • Ensure effective use of kerning, tracking, leading, and hierarchy.

  • The typography should evoke a sense of intrigue and suspense.

TEST 2

SKILL - BRANDING

 

Create a comprehensive brand moodboard for a new sustainable outdoor apparel company called "OutVentures." The moodboard should visually capture the essence of the brand, including its values, target audience, color palette, typography, and overall aesthetic.

Brand Values and Essence:

  • Collage images that represent environmental sustainability, adventure, and exploration.

  • Include words or short phrases that encapsulate the brand's ethos.

Target Audience:

  • Showcase images that resonate with the brand's ideal customer: environmentally conscious, outdoor enthusiasts, and fashion-forward individuals.

Color Palette

  • Display a range of colors that evoke a natural, earthy feel while maintaining a modern touch. Include primary and secondary color options.

Typography:

  • Present typography examples for both the logo and other brand communications. Display font families, weights, and styles that align with the brand's image.

Visual Aesthetic:

  • Showcase images reflecting the brand's visual style, including clothing, textures, and outdoor landscapes.

Texture and Material Inspiration:

  • Include close-up shots of eco-friendly materials that could be used in clothing production.

 

Submission Guidelines:

  • Submit the final brand moodboard as a high-resolution image file (JPEG or PNG).

  • Include a brief written explanation of your design choices and the reasoning behind your selected elements.

  • Mention the tools and software used in the creation of the moodboard.

 

Your moodboard will be evaluated based on the following criteria:

  • Alignment with the brand's values and target audience.

  • Creativity in color palette selection and typography.

  • Coherence of the visual aesthetic and texture/material choices.

  • Attention to detail in composition and layout.

  • Ability to convey the brand's essence effectively.

TEST 3

SKILL - SOCIAL MEDIA

 

Your task is to design a visually appealing and engaging social media post for a luxury hotel brand called "Raven Hotel" The post will be used on their Instagram and Facebook accounts to promote a special summer getaway package. Pay attention to the brand's style, imagery, and messaging guidelines provided below. You have creative freedom to design the post while adhering to the requirements.

 

Brand Guidelines:

  • Brand Name: Ravel Hotel

  • Brand Colors: Deep blue (#004080), Gold (#FFD700), White (#FFFFFF)

  • Brand Fonts: Elegant and modern fonts, such as "Playfair Display" for headings and "Lato" for body text.

  • Brand Tone: Sophisticated, relaxing, and luxurious.

 

Post Details:

  • Promotion: "Summer Getaway Special"

  • Offer: 30% off on Deluxe Suites and Complimentary Spa Session.

  • Call to Action: "Book Now!"

  • Imagery: Use high-quality images of the hotel's luxurious rooms, scenic views, and relaxing spa facilities.

  • Dimensions: Square post (1080px x 1080px).

  • Text: Heading: "Escape to Luxury This Summer", Subheading: "Unwind in Our Deluxe Suites with Breathtaking Views"

 

Submission:

Please submit your completed social media post design as a high-resolution image file (JPEG or PNG). Ensure that your design follows the brand guidelines and includes all the specified details.

 

Evaluation Criteria:

Your submission will be evaluated based on creativity, adherence to brand guidelines, visual appeal, typography choices, and overall effectiveness in promoting the summer getaway package.

TEST 4

SKILL - MOTION GRAPHICS/VIDEO ANIMATION

 

Create a 15 to 20-second animated Instagram post promoting a new mobile app called "FitLife."

 

Requirements:

  • Highlight key features of the app, such as workout tracking, meal planning, and progress visualization.

  • Incorporate smooth and visually appealing animations.

  • Use appropriate audio elements, such as background music or sound effects.

  • Ensure the animation is engaging and encourages viewers to learn more about the app.

 

Evaluation:

Your submission will be evaluated based on creativity, technical skills, attention to detail, adherence to instructions, and overall visual impact.

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