Facebook's advertising platform is worth exploring. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. Also, in the event that you need to get your posts seen on Facebook, it's turning out to be increasingly more likely that you'll need to pay for reach with Facebook Ads. The tool allows you to place small display type ads in the news feeds of your target audience.
Paid promotion on Facebook is by all accounts, one of the quickest approaches to affect the range of your content. But before you bounce in and make any adverts, it's imperative to initially consider why you're advertising and what you’re aiming to achieve. By defining yourself a couple of objectives ahead of going live with ads, you also have something to measure your success against. Some of the goals could be:
Increase traffic to my website from Facebook
Increase attendance at my event
Generate new leads
Increase the reach of our content on Facebook
Boost engagement for our Facebook Page
Where do we start with the ad creation though? To help you, we’ve created this simple guide covering the 5 steps of Facebook ad creation so that you can quickly and repeatedly create high converting Facebook ads.
Step #1: Head over to the Facebook Ads Manager
All of Facebook’s ad campaigns run through the Facebook Ads Manager tool, which you can access by clicking “Manage Ads” in the drop-down menu on your Facebook account. When you're into the Ads Manager, you can explore the menu on the left-hand side of the page. To begin with, your first promotion, click the green catch in the left corner of the page, named as 'Create'.
Step #2: Select your objectives
At the point when you snap to make a Facebook Ad, you'll go to a page where you pick the objective of your campaign. With Facebook, you have various methods of moving toward an ad campaign. These ways can normally fall inside three classes of benefits:
Awareness
a) Boost your posts
b) Promote your page
c) Reach people near your business
d) Increase Brand Awareness
e) Increase your reach
Consideration
a) Send people to a destination on or off Facebook
b) Get installs of your app
c) Raise attendance at your event
d) Get video views
e) Collect leads for your business
Conversion
a) Increase conversions on your website
b) Increase engagement in your app
c) Get people to claim your offer
d) Promote a product or catalog
e) Get people to visit your shops
When you've chosen your advertising objective, you'll at that point be approached to name your campaign. It is actually very important to adopt useful naming conventions for your campaigns when you start with Facebook advertising so you can easily organize your campaigns as you scale and run more of them.
Step #3: Define your audience and budget
In this phase of your campaign setup, you have two options, Creating a new Facebook target audience or Using a saved audience. When you've chosen your intended interest group, you next need to pick the amount you'd prefer to spend on your promotion. At the point when you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can likewise set your budget to Daily or Lifetime:
Daily: A daily budget is an average that you’ll spend every day.
Lifetime: A lifetime budget is the greatest that you'll spend during the lifetime of your advert set.
Step #4: Create your advert
There are two different ways to make adverts: Using a current post or making another advert. Here's a brief glance at the two alternatives.
Utilizing a current post: For particular sorts of adverts, for example, boosting posts, you can make your advertisement utilizing a current post that is as of now being shared on your Facebook Page. To do this, select the 'Use Existing Post' alternative from the Facebook Ads Manager dashboard. From here, you can pick which Page you'd prefer to choose a post from and pick an individual post from that page to use as your advert.
Creating a new advert: If you’d like to create your advert from a blank canvas, the first task is to select the format you’d like to use for your advert, i.e, Carousel, single image, single video, slideshow, and canvas. Once the format is selected, you need to add the content to your advert, that is the image/video and copy.
Step #5: Set your ad placement
Advert placement characterizes where your advert appears and with Facebook Ads, you're ready to pick which areas your advert will show up in. Adverts may show up in Facebook's mobile News Feed, desktop News Feed, and right columns. You may likewise make promotions to show up on Instagram.
Once you create and launch your campaigns, don’t forget to start tracking and tweaking. Facebook has a tool that gives you some information on actions taken inside the Facebook platform. So, if you are running an ad for an event or Facebook page you can use the Facebook Insights tool to monitor the interaction.