COVID-19 HAS CHANGED BEHAVIOR ON SOCIAL MEDIA FOR BOTH BRANDS AND USERS
Updated: Jul 20, 2020
As most would expect, the pandemic has affected brands' social media life, strategy, and execution. Since individuals have been constrained into social separation at home, they have more opportunities to expand social media life content, and therefore, flexibility is trending up. As day by day, schedules changed, for the time being, a greater amount of people's day by day and work lives shifted to online, and social media became an even more important tool for connecting. That has likewise made new, potentially open doors for brilliant digital marketers to make engaging content.
Shifts in Consumers’ behavior
The increase in “work from home” periods has naturally increased the time spent online for personal use. The majority of people have begun making content rather than simply devouring it; instructional exercises for cooking, cosmetics to composing online journals. Most consumers are utilizing their opportunity to get inventive and have a go at something they didn't have time due to their bustling calendars.
As many people opt to stay in their homes, hyperlocal delivery services are probably going to see an increment in demand because of their ability to provide products straightforwardly to the buyer's entryway.
With the financial downturn, purchaser behavior is probably going to change radically. For those without critical extra cash, those getting ready for or are in retirement, and for entrepreneurs, a financial downturn may bring about a sharp decrease in their inclination to spend.
There has been a great change in content preferences. Customers are trying to get the most of the lockdown by following or beginning new self-care habits, an ascent is found in wellbeing and excellence patterns.
Shifts in Brands’ behavior
The financial difficulty of the pandemic can be seen most obviously in promotion spend, where brands are compelled to restrict their financial plans. With numerous brands pulling spends in these conditions, there is a lower demand for paid ads leading to it now being much cheaper to advertise.
The brands are communicating meaningfully. As consumers resume trying to find their way into the ‘new normal’, brand communications are now geared up in understanding the consumer’s interest.
Brands' practices have changed by adjusting and being adaptable to remain significant in what their customers need.
Brands have started focussing more on the quality aspect of their products than just the experience the consumer gets after using that.
The user’s behavior has changed in the sense of how much social media content they are consuming and what type of content they are engaging with. Moreover, businesses are maintaining transparency and letting customers know what steps they’ve taken to protect employees and consumers from exposure to the virus. With the help of social media channels, they’re actively sending the message to audiences. But, there’s more to come! Let’s see what is left to uncover.