GETTING STARTED WITH IGTV FOR BUSINESS
Updated: Jul 2
Instagram TV (IGTV) is a long-structured video channel by Instagram. It offers the chance to make recordings longer than Instagram Stories and posts. In fact, verified users can post IGTV videos up to an hour-long. Regular users can upload 10 minutes long videos. In 2019, Instagram likewise permitted creators to post one-minute sneak peeks of their IGTV recordings on their feeds to improve discoverability.
Brands have been moderately slow to adopt IGTV for various reasons. The major among them is the time venture required to create long-structure social recordings. But if you do it right, IGTV can actually be a fantastic way to build engagement for your brand. Read on to find out how.
Create tutorial videos
One great way to build engagement is through handy tutorial videos. These how-to tutorial videos can cover a wide range of points in your industry. In the event that your association sells an item, you can make a video concentrated on the best way to utilize that item. There are a huge amount of opportunities for incredible IGTV series for your brand!
Host a Q&A session
A question and answer (Q&A) session with your audience is an extraordinary method to address any queries your followers might have. It's additionally an incredible chance to introduce some strong idea initiatives in your industry.
Tip: Make a post on your Instagram feed and Story advances your Q&A session beforehand. Be sure to ask your followers for questions then. You can utilize them during the IGTV recording!
Go behind the scenes
This is an extraordinary method to incorporate straightforwardness with your image. By giving your audience a gander at how your organization functions, whether that be by meeting colleagues or essentially visiting your workspace or you humanize your brand to viewers. That results in more trust between the audience and your association. Also, brand trust is a pivotal thing for everything from advertising to sales.
Stream an event
Facilitating an event like a show or a workshop? Share that with your viewers on your IGTV channel! This is an incredible chance to permit individuals who couldn't get an opportunity to "join in" virtually. Your viewers will welcome it, and you can give them content they can connect with.
Nowadays, individuals are observing not so much TV, but rather more advanced video. IGTV is how you really utilize your phone for social presence: vertical and full screen. It begins playing when you open the application. You don't need to look or peruse to begin, and it's easy to multitask.