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  • Writer's pictureSticky India


Instagram has now become the favorite social media platform amongst all businesses. With posting photos, scrolling feed, liking pictures, and commenting on images, its engagement rates are going much higher than any other platform. And it doesn’t stop there just!

It has now become much popular for all types of businesses. With such creative ways to engage with customers, it simply glamorizes your product or services among your potential and existing customers.

With Instagram, small businesses can reach new customers, stay connected to current ones, and even make sales right from the app.

But, there are loads of small businesses that aren't aware of their power. So, let’s talk about a few different ways one can utilize Instagram for their small business to adequately draw in with the crowd and get better results from social media marketing efforts.

  • Drive traffic to your handle through creative and interactive Instagram stories.

  • Be active with social trends and merging it with your product or service.

  • Engage with the individuals who fit your client base or have checked in or tagged you.

  • Invest some time taking or sourcing the pictures you need to share on your Instagram feed, making sure they reflect your brand’s core values.

  • Compose fascinating, engaging captions with strong invitations to take action.

When it comes to using Instagram for small business, you need to approach it as a curated visual experience that showcases your brand. It should be both creatively presented and strategically arranged so that you can build a strong relationship with your audience. Probably the greatest challenge for a small business on Instagram is engaging with the correct audience, and that's possible with Hashtags! Rather than using generic hashtags, try finding hashtags that are more streamlined and targeted to your audience because if you can find and use the right Instagram hashtags, you’ll be placing your content and products in front of the right people. Building an Instagram strategy for small businesses doesn’t need to be complicated, or overwhelming. You should simply ensure to keep harmony between strategic planning and creativity.

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